Why automate your business?
How much is your time worth? For many business owners today, time is of the essence. There are only so many hours in a day and as a business owner, your time should be spent doing what you do best – making money for your business. Your time can best be leveraged by having employees and systems in place that take care of the day to day, non-income-generating activities. It doesn’t make sense as a business owner to spend your whole day responding to emails that don’t generate income and that can be delegated.
Ray Kroc understood this concept of leverage and the importance of systems right from the start. Ray Kroc is the man who is considered the father of the global fast food empire, McDonalds. Kroc didn’t order, make, manage and sell millions of hamburgers by the sweat of his own brow. He created a series of systems that would act as the operations guide for McDonalds all around the world. The burgers cook at a precise temperature for an exact amount of time, the french fries, all around the world, come from the same potato farm in the United States. It is because of all these easy-to-follow, simple, and automatic systems that a global multi-billion dollar a year company is effectively run by teenagers.
In the age of internet businesses, automation scripts are the internet’s version of a teenager who is there to follow directions and run your business, automatically. When someone shows interest or orders a product from your website, automation scripts initiate the follow-up sequence keeping the prospect or customer engaged. The more a customer is engaged with your products, service or ideas, the more likely they will make a purchase and come back as a repeat customer.
Four factors determine how many people an organization employs:
1. How many people are required to do the work.
2. How much work the systems can remove from the people.
3. How many people are needed to support the people using the systems
4. How many people are needed to support the systems
Online businesses have a wide range of work to be done in order to keep the business moving forward. This doesn’t mean however, that many employees are necessary. When the proper automation processes are in place, less employees are needed. There will always be a place in business for employee interaction and an online business no different. If a prospect or customer has specific questions unique to them, there should be enough people to support the systems in place.
Benefits of automation:
Alleviate your admin work
Increase accuracy and processing of orders
Ensure Customer Satisfaction
Reduce Workforce Training Time
Become a More Flexible Business